Managers and fundraisers are continually under pressure to be seen to be commercial and innovative in their outlook. It can be a leap of faith. How do you differentiate between the low hanging fruit and the long term investments?

 

This workshop helps you to identify, plan and communicate your approach to fundraising around the five prime opportunity areas: trading, investments, sponsorship, giving and commissioning.

 

It also offers an opportunity to discuss with other managers and fundraisers how to develop a mind-set and culture that balances commercial activities with social return and recognise that commercial return isn't just about cash.

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Key Features

• A workshop providing interactive management challenge and case studies

• Developing a toolkit of commercial activities and how to calculate the real commercial return on any activities

• Innovative and motivational workshops delivered by an experienced coach

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Programme Outline

• Recognising the commercial and innovative mind set

• Five areas for commercial fundraising

• Recognising commercial returns can be in cash, goods and services

• Measuring and reporting commercial returns

• Developing a commercial, innovative culture in your team

 

Follow up coaching sessions will be available using Skype or telephone for ongoing development.

 

Who is this course for?

This workshop, which benefits from CPD accreditation, is designed for anyone interested in commercial innovation. Whether you run your own business or charity or are a manager for a bigger organisation, this course will help you see how you can be an agent for change and help push forward innovation.

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Cost

£85 per delegate

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NB A CPD Bursary Fund is available for those who meet eligibility requirements.

 

Register
To register your interest, email info@benesseuk.com with the subject title ‘Commercial Innovation for Managers’.​

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PLEASE CHECK OUR FULL WORKSHOP PROGRAMME FOR FORTHCOMING DATES.